Guest Session on Crafting a Career in Content: The Future of Marketing & Creation

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The guest session, "Crafting a Career in Content: The Future of Marketing & Creation," organized by the Centre for Academic and Professional Support (CAPS) in collaboration with the Department of English and Cultural Studies, proved enlightening and engaging. Held on 5th April 2025, from 8:30 to 9:30 AM in Room No. 2111, Management Block, the session brought together students, aspiring content creators, and marketing enthusiasts eager to explore the dynamic world of content marketing.

The session featured Ms. Mercy Johny, a seasoned Creative Marketer at Zoho, as the distinguished guest speaker. Ms. Johny captivated the audience with her insightful presentation, shedding light on the evolving landscape of content marketing and its critical role in today's digital-driven world. Her expertise and real-world experiences provided a comprehensive understanding of how content creation intersects with strategic marketing to drive brand engagement and growth.

Throughout the session, Ms. Johny explored various facets of content marketing, starting with the fundamentals of crafting compelling content that resonates with target audiences. She emphasized the importance of storytelling, audience analysis, and the power of visual content in enhancing brand visibility. The discussion also covered emerging trends such as the rise of short-form content, influencer marketing, and the growing impact of AI tools in content creation.

One of the key highlights of the session was the focus on the essential skills required for a successful career in content marketing. Ms. Johny elaborated on the significance of creativity, adaptability, analytical thinking, and strong communication skills. She encouraged participants to continuously update their knowledge and stay informed about industry developments to remain competitive.

The interactive segment of the session allowed participants to engage directly with Ms. Johny, posing questions related to career opportunities, challenges in content marketing, and tips for building a personal brand online. The lively Q&A session provided practical insights and advice, inspiring the audience to pursue careers in content marketing and related fields.

Overall, the event was a tremendous success, fostering meaningful discussions and offering valuable takeaways for all attendees. It broadened participants' understanding of content marketing and highlighted the vast career opportunities available in this dynamic industry. The collaborative effort between CAPS and the Department of English and Cultural Studies ensured a well-organized and impactful session that will undoubtedly leave a lasting impression on all who attended.

The event concluded with a sense of enthusiasm and curiosity among participants, eager to apply the knowledge gained and explore new possibilities in content creation and marketing.


Comments

  1. Taneka Grey5 May 2025 at 11:05

    The guest session on crafting a career in content marketing was insightful, and utilizing rookie sideloader can be a great way to streamline content creation. It's a valuable tool for anyone looking to excel in the marketing world!

    ReplyDelete
  2. Sanso Network7 May 2025 at 16:51

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