Rise in TV Viewership would boost Zee Entertainment

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Zee Entertainment Enterprises Ltd (ZEEL) is a flagship company in the field of Media & Entertainment as the company holds a vital number of viewers which has been consistent throughout the years with the help of the shows and serials telecasted in the channels. The company along with telecasting shows and serials in their channels, it has also produced few movies which has turned out to be a better investment for the company. It is also one of the most viewed channels in India with their own over-the-top (OTT) platform that provides varieties of shows and serials to their viewers via their ZEE5 app. The company has been successful in their mergers & acquisitions with the domestic channels inorder to acquire the regional viewers through the acquisition of the channels. The company’s portfolio is widely spread across Music, News, Serials, Shows etc.., which would be telecasted globally as the company has its presence in the international market such as Russia, Cannada, Latin America, Germany etc..

The Ichimoku cloud indicator shows the downward trend in the stock which has started from February due to the widespread of Coronavirus across the globe as the total number of cases reported has reached over 6 lakh. The company’s fall in share price is being mitigated by the occasional formation of the bullish candlestick denoting the market sentiment for the stock. The Entertainment industry has also been hit-hard due to the impact of COVID-19 as the lockdown of several malls and cinema halls have caused the loss of revenue for the companies. But, the consumption of TV content has increased by over 72 bn viewing minutes which shows a rise of 8% from the last 3 weeks of January. As the companies have been instructed to announce work-from-home as a preventive measure to stop the spreading to the virus, the average time spent by a viewer is almost 4 hours as per BARC-Nielsen India.

 

The government has also taken measures to contain the effect caused by the COVID-19 on the economy and people by allotting relief funds to support the affected as various companies are also contributing to the development of the society. The Indian Broadcasting Foundation (IBF) has insisted on waiving off the tariffs for channels such as Sony Pal, Star Utsav, Zee Anmol and Colors Rishtey for a period of two months with respect to promote and maintaining “social distancing” which would boost the industry. The following chart of superTrend shows the bearish trend of the stock which has been continuing from 4th February 2020 due to the losses faced by the fall in advertising revenues and change in the management.


Moreover, the company is focusing on its edutainment pioneer property – Mind Wars which would be focused on General knowledge and Current Affairs that is being managed by Blue Buzz to provide brand solutions to the company. There can be a scope of reversal trend for the stock as the market opens as the viewership for the channels are in an upward trend.

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