Guest Lecture on Blue Ocean Strategy
What if businesses could move beyond intense competition and create entirely new markets where rivals become irrelevant? This compelling question set the stage for an engaging guest lecture on Blue Ocean Strategy, inspiring 38 MBA students at CHRIST (Deemed to be University), Lavasa Campus, to rethink conventional approaches to business strategy and market competition. Organised by the School of Business and Management, CHRIST University, Lavasa Campus, the session featured Dr Fr Arun Antony, who introduced students to the transformative principles of Blue Ocean Strategy. Drawing on the pioneering work of W. Chan Kim and Renée Mauborgne, he encouraged participants to move beyond the traditional pursuit of market share and explore opportunities for creating new demand through innovation, differentiation, and strategic thinking. In today's dynamic business environment, organisations frequently encounter saturated markets, aggressive price wars, and shrinking profit margins. Competing...