Creating and Managing Linkedin Profile

The Centre for Academic and Professional Support (CAPS) organized the sessions for UG students of these classes (BCOM A, BSC DS, BSC EA, BBA A, BBA B, BBA C, BBA D, BA LLB, BBA LLB) in collaboration with Centre for Placement and Career Guidance titled "Creating and Managing LinkedIn" specifically designed for the students of under graduate. The sessions aims to equip students with essential skills for building and maintaining a professional online presence. It was held on multiple dates at the classroom of that particular section. The session began with an introduction to the importance of LinkedIn in today’s professional world. The facilitator highlighted how LinkedIn is a powerful tool for job searching and networking, personal branding, and continuous learning. It was emphasized that in the digital age, having a strong LinkedIn profile is crucial for making a positive impression on potential employers and collaborators.

Building Strong Profiles:

The first segment of the workshop focused on building a strong and impactful LinkedIn profile. Students were guided through the process of creating their profiles from scratch. Key elements such as crafting an attention-grabbing headline, writing a compelling summary, and detailing educational background and work experience were discussed. The facilitator provided tips on selecting professional profile photos, customizing URLs, and incorporating keywords to increase visibility in searches. The importance of showcasing skills, endorsements, and recommendations was also stressed, as these features add credibility to the profile.

Expanding Networks:

The next section of the workshop concentrated on expanding professional networks on LinkedIn. It explained the significance of connecting with peers, alumni, industry professionals, and potential employers. Techniques for sending personalized connection requests and engaging with content were demonstrated. Students were encouraged to join relevant groups and participate in discussions to further broaden their network. The workshop also highlighted the importance of maintaining an active presence on LinkedIn by regularly posting updates, sharing articles, and commenting on others’ posts to build a professional reputation.

Leveraging LinkedIn Learning:

A key feature of the workshop was an introduction to LinkedIn Learning, a platform offering a wide range of courses and tutorials. The facilitator showed students how to access and navigate this resource to enhance their skills and knowledge in various fields. The session underscored the value of continuous learning and up-skilling in staying competitive in the job market. Students were urged to take advantage of LinkedIn Learning to gain certifications and badges that could be showcased on their profiles.

Hands-On Profile Creation:

One of the most interactive parts of the workshop was the hands-on session where students had the opportunity to create and update their LinkedIn profiles in real-time. With guidance from the facilitator, participants worked on their laptops to apply the lessons learned during the workshop. This practical experience allowed students to receive immediate feedback and personalized support, ensuring that they were able to create their profiles more efficiently to include professional requirements.

This initiative enhanced the students' understanding of LinkedIn but also empowered them to take proactive steps towards their career development.