An Incredible Learning Experience Amidst Nature

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Marketing students of CIML will visit Eco- Village on 7th December 2019 as part of CIA-3 activity. The overnight stay at the resort intends to offer a great learning experience.

As per the instructions each group has to make an infomercial/ promotional video of Eco-Village which could be shown to the potential target market by the management. Towards the end of the video, they have to answer a question per group. The videos ought to be submitted on or before Monday, 9th December 2019.

Eco – Village is located in the midst of the Sahyadri mountain ranges in Pathershet village, 57 kilometres away from Chandni Chowk, Pune. Their products and services include jungle trek, nature tour, astronomy and camp fires where nature is in abundance. Close proximity to Moosi river, a tributary of the Mutha river, a forest and abundant natural landscape will give an unforgettable experience as they will rejuvenate themselves and bond with nature.
Group 1 has to mention the marketing model pursued by Eco-Village and suggest new possibilities and give a substantial reason for the same. Group 2 has to find out and answer consumer behaviour with reference to Eco-village and recommend ways and means to improve a customer’s experience at the resort. Group 3 will ponder over the challenges faced by Mr. Kalapure, the Founder and suggest possible solutions to stimulate growth. Group 4’s task is to find out details about STP done by Eco- Village and suggest what more needs to be done and how. Group 5’s target is to recommend how Eco-village can better “sweat” their assets to have a steadier revenue stream. The marks will be awarded on the basis of clarity of idea, video quality, answer to the questions and individual contribution.

The main objective of this trip is to offer an educational/ rural exposure to the students. A case study has been shared as a ready reference as it will give them a better understanding of the site. Mr. Kalapure will visit CIML on 9th December 2019 and share his valuable experience.

The students will get an idea about life in a rural countryside, the glitches, the hurdles and find ways to overcome the challenges. As part of activity they will design a product which is most suitable for rural set up. The students will also learn about the Eco – Village, a sole proprietorship venture and understand how Mr. Rama Rao Laxman Kalapure established it in 2005 with one purpose in mind ie. ‘to help people connect with nature in a fun and responsible manner’.

The students will be escorted by Dr Jayant Mahajan, Counsellor, Ms Arpita Ghosh and Assistant Professor Jobin Jacob.

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