WEBINAR ON ROLE OF DIGITAL MARKETING IN THE PHARMACEUTICAL SECTOR
The webinar on “Role of Digital Marketing in the Pharmaceutical Sector” by Dr Manoj Kumar, Senior Vice President and Strategic Business Unit Head with INTAS/Accord Pharmaceuticals was organized by the School of Business and Management (BBA) at CHRIST (Deemed to be University), Pune Lavasa Campus on 16th December 2021. The guest speaker, Dr Manoj Kumar, endorsed the impact and relevance of digital marketing in the Indian pharmaceutical industry with specific relevance to super-specialists. As doctors may not be available everywhere due to infrastructure and geographical constraints, digital consultancy showed a new way of a career in the pharmaceutical sector during COVID times The pandemic was the time when healthcare workers were praised and called superheroes. We realized how pharmaceutical companies had a big role in this too. From the production of life-saving medicines to covid vaccines, they did it all. But what we do not realize is that marketing had a big role to play in a...
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