Brand Anthropomorphism, Dubmash And Love For Talent Showcased At CIML

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The fifth and sixth day began with high hopes as the scores were being compiled and all the innovative initiatives being evaluated. While active participation was the need of the hour, yet an underlying spirit of winning the competition could be seen among the participants as their innermost-hidden talent was brought forth.

    

 Someone has rightly said "I'm not telling you it is going to be easy, I'm telling you it's going to be WORTH IT" - Anonymous. On 21st February 2019 the students created an Anthropomorphic Character for their product to demonstrate their “Love for Character”. The Brand Anthropomorphism became unique as the students used any exclusive material for this purpose. Apart from mere creation of a character they had to give an authentic justification for designing the icon. It was creative and fascinating.




 A soul stirring Street Play on preference for boys as compared to girls by Mindhunters on 20th February at the Amphitheater stole the show. Shadowhunters gave an exemplary performance on 21st February 2019 and they touched upon the topic of water scarcity through a thought provoking Street Play. Their commendable performances were applauded by everyone.



    Multiple creative events were held in the evening on 20th February and it saw mass participation as the students exhibited their innate talent for the love of it. The events were Face Painting, Nail Art, Rangoli and Mehndi. The themes for the round were as follows:

    Face Painting - Love for Automation
    Nail Art - Flowers of Love
    Rangoli - Colors of Love
    Mehndi - Love for Abstract.

    To encourage maximum participation only one team was allowed to participate from each group and just two participants participated per event. The theme was declared on the spot. It was sheer fun to watch lively participation and everyone could be seen cheering for their respective teams. Brandits is progressing positively as neck to neck competition is gaining momentum and it could be anybody’s game.




    The much awaited BrandMash, (Brand Management Skills through Dubsmash) about Love to Act" took place on 21st February 2019. The students branded a product through Dubmash. It was a task wherein they could add creativity to their brand management skills and it involved total participation.

    The much awaited BrandMash, (Brand Management Skills through Dubsmash) about Love to Act" took place on 21st February 2019. The students branded a product through Dubmash. It was a task wherein they could add creativity to their brand management skills and it involved total participation.

    They were expected to shoot a 180 to 200 seconds video advertising a product of their choice through Dubsmash. It was multilingual. Creativity and entertainment were given preference. It was submitted by 8 pm on 21st February 2019.

    The extraordinary work and unconditional support throughout Brandits Season deserved an extraordinary celebration. The day ended with a movie to express "Love for Blockbuster" and to celebrate the Academic Year's final version of Brandits at Social Science Block Auditorium.

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