Mr. Hitesh Sood, VP and Marketing Head, Idea Cellular Visits Christ Institute of Management, Lavasa

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Mr. Hitesh Sood, a seasoned marketer with immense experience in B2B and B2C businesses visited Christ Institute of Management Lavasa on 30 June 2018 to discuss digitization in the modern business world, and how disruption is leading to the creation of new business models.

He stressed on the fact that digital marketing is a giant that needs to be recognized, and taking business to the Internet is key to success for any corporate enterprise. To emphasize this point, he discussed the example of how Blockbuster Video, once recognized as the biggest brand for movies and television show rentals, sank to the ground due to not keeping in line with identifying and acting upon digital opportunities.

Mr. Sood shared his insights on how at one point, when Netflix was just a start up and wanted to work in collaboration with Blockbuster, the latter would not entertain their offer. As a result of hubris and lack of foresight, Blockbuster failed to understand the scope and importance of digitization, and eventually resulted in the company filing for bankruptcy.

He further spoke of how the billboard system of offline marketing can be very costly and not an effective means of promotion compared to social media awareness where ‘eyeball attraction’ is much higher and at the same time, cost effective.

Mr. Sood however cautions that digital marketing is just one part of marketing, and not all of it. Marketing is never complete without communicating with people face to face. Marketing is still and will always be that giant sitting on which companies will continue to prosper through various means, with digital marketing playing a major role in it.


About the Speaker:

 Mr. Hitesh Sood’s experience spans across Product Pricing, Customer Acquisition and Retention including Customer Life Cycle Management, Business Development, Strategic Alliances, Enterprise Customer (B2B) Acquisitions and Bid Pricing, E-commerce and Brand Management including Digital and Social Media Marketing for top tier firms in the space of Wireless and Emerging Technologies. He has worked to successfully create value across all the roles handled from individual contributor role to handling complex team for Indian and global telecom markets.

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