Research Workshop - From business problem to research question: Delivering solutions and Mapping the way forward
The workshop was organised by BCOM (Financial Analytics) on 13th September 2021 from 9:30 -12:30 Noon and 1.30 - 3.30 PM by Dr Vivek Joshi, Professor of Finance, Entrepreneurship and Marketing, Corporate Consultant & Trainer. Workshop started with an introduction as to what Research stands for? The ‘what’ parameter of each sphere was to be calculated while keeping the 5W's of Research into account? A brief discussion on how exactly we can know about the target markets and business problems of the research was very well explained by the guest speaker. Just as soon as we understood the concepts of a research project in much detail, hands-on experience was much required for the practical and thorough knowledge of the subject. The activity taught some principles on how a business problem can be decoded. Large businesses face large profits and at the same time large consequences. The identification of where the problem lies in the research helped us initiate and talk mo...