Research Workshop - From business problem to research question: Delivering solutions and Mapping the way forward

The workshop was organised by BCOM (Financial Analytics) on 13th September 2021 from 9:30 -12:30 Noon and 1.30 - 3.30 PM by Dr Vivek Joshi, Professor of Finance, Entrepreneurship and Marketing, Corporate Consultant & Trainer. Workshop started with an introduction as to what Research stands for? The ‘what’ parameter of each sphere was to be calculated while keeping the 5W's of Research into account? A brief discussion on how exactly we can know about the target markets and business problems of the research was very well explained by the guest speaker. 

Just as soon as we understood the concepts of a research project in much detail, hands-on experience was much required for the practical and thorough knowledge of the subject. The activity taught some principles on how a business problem can be decoded. Large businesses face large profits and at the same time large consequences. The identification of where the problem lies in the research helped us initiate and talk more on the topics which could be favourable and much likely to give a better output.

A discussion was laid on the grounds of the different types of research, the title of the research paper, the review of literature, and the statement of purpose which is a much needed documentation for each research project. While establishing a business, many criteria’s are kept in mind. One such criteria which plays a very important role is the research process behind the whole setup of an organization. The use of business models, diagrams and much more helps us understand the meaning of the idea behind put forward for the approval of the organization.

Clinging to this, an activity was given, as to go through the case study provided, find the solutions and the SWOT analysis of the case, attaching a ppt to the same. A group of 7 people were put into breakout groups, for easy and smooth functioning of the workshop. The last segment of the workshop gave an overview of the other chapters which are included in a research project. An activity for the students, where they had to create an app where they kept in mind the competitors. It was a crucial decision to make.


Hence, the workshop was yet an exciting and very informative session for the participants. It was a great pleasure having Dr. Vivek Joshi, who gave us insights to choose and work on the right path for the research project. The students are eagerly looking forward to more such workshops and webinars, where they get the opportunity to explore and get in depth knowledge about the project which has been taken up.

Outcomes:
1. Analysed Business Problems (Case study)
2. Identified the Research Problem
3. Finalized the Research Project title
4. Understood Hypothesis
5. Delivered the solutions

Student Feedback


Parameters for Feedback:
1. Able to analyse the Business Problems (Case study)
2. Ability to identify the Research Problem
3. Able to Finalize the Research project title
4. Able to understand Hypothesis
5. Able to frame the solutions


















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