National Conference on `Application of Analytics on Business Reengineering’
At the outset the Department of Commerce and Management Studies welcomed the august gathering comprising of educationists, academicians, faculty members, research scholars, post-doctoral / doctorate/ graduates and more. After the formal registration the program began with traditional lighting of the lamp by the dignitaries while the university choir team sang the prayer song. The welcome address was given by the convener, Dr Guru Aradhya. Then Director & Dean, Dr Fr Jossy P George addressed the gathering.
The Keynote Speaker, Mr Saurabh Rishi, Associate Vice President, MCA Technology Solutions Pvt. Ltd, Bengaluru was welcomed and felicitated. Mr Saurabh is an analyst /consultant with over a decade of rich experience in data analytics, business consulting, market research and consulting start-ups. He did Executive Program in ‘Business Analytics and Intelligence’ from Indian Institute of Management, Bangalore (IIM-B) and shares his professional experience all over the country. He is associated with MCA Technology Solutions Pvt. Ltd., Bangalore, since 2015 till date as Associate Vice President, Analytics /Consultant. His forte lies in strategic development of the analytics vertical; be Independent Consulting Projects, Financial planning for an analytics start-up, Consultancy services for a multi-level marketing venture. Some of his successful projects are related to Analytics, BI, ML and Data Science.
The organizing committee invited research papers from scholars, academics, corporate leaders and students on the conference themes and sub-themes as per the guidelines. The accepted papers will be published in Scopus indexed/ UGC-CARE group A Journal category provided the author(s) accept the terms and conditions of the journal.
Regarding guidelines, it was mentioned categorically that the paper should comprise of abstract, introduction, research questions/objectives, hypothesis, literature review, research methodology and findings. It was mandatory to note that the abstract should not exceed 300 words with key-words. The full length paper including abstract should not exceed 3000 words.
Financial Analytics included Risk Management, Financial Market Analytics, Capital Market, Fin-tech, Financial Modeling and Application of Artificial Intelligence in Finance, Forensic and Insurance Analytics.
The sub themes of Human Resource Analytics were Talent Analytics, Work Force Planning & Strategy, Social Media Analytics, People Analytics, Return on investment Metrics on Human Capital, Block-chain Technology in HR, Employee Gamification and Corporate Culture Analytics.
Marketing Analytics sub themes included Maturity Model, Artificial Intelligence for Marketing, Analytics Social Media Recruitment, Retail Analytics, Market basket analytics, Internet of Things, Customer Analytics, Analytics Employee, Digital Analytics and Web Analytics.
Analytics and its application has permeated into almost all spheres of human life. While there are disruptions and paradigm shifts analytics has also opened doors for a plethora of innovation & advancement. With analytics in full sway, the world is in a perennial flux. The future landscape of analytics seems exciting as well as daunting. A panel discussion by erudite speakers on Analytics Landscape will deliberate on the future landscape of analytics and shed light on the direction which analytics and its allied areas are headed towards.
Many students and staff members also presented papers as part of the conference. The details of which are as follows:
Dr Fr Jossy P George, Director & Dean, CHRIST (Deemed to be University), Lavasa and Christy Dominic (MBA Student) - Factors Affecting Customer Perceptions and Behavioural Intention of Internet Banking.
Dr Fr Arun Antony Chully, Academic Coordinator, CHRIST (Deemed to be University), Lavasa and Jessy Sini Dass (MBA Student) - A review on the use of Gamification in Human Resource Management.
Dr Fr Arun Antony Chully, Academic Coordinator, CHRIST (Deemed to be University), Lavasa and Eric Premnath (MBA Student) - Artificial Intelligence in Human Resource Management: A Qualitative Study in the Indian Context.
Assistant Professor Shubhashree Acharya, HOD, Department of Commerce and Management and Dr Anuradha P, Research Scholar - Algorithmic Trading- changing the paradigm of stock trading in the Indian Capital Market.
Associate Professor Dr Guru Basava Aradhya S and C. Surendhranatha Reddy, Research Scholar - Empirical Study on Perception of consumers about Online Shopping.
Associate Professor Dr Guru Basava Aradhya S and Santhosh Kumar V, Research Scholar - A study on the effectiveness of Block chain technology with respect to HR in IT sector.
Associate Professor Dr Guru Basava Aradhya and Sateesh Kumar T K, Research Scholar – Conflux of Product dependency and service in effectiveness of retailer in the channel of distribution in lighting industry with special reference to Bangalore city.
Associate Professor Dr Guru Basava Aradhya S and Pradeep Alex, Research Scholar – Impact of Retail Store Design and Layout on Consumer Buying Behaviour.
Associate Professor Dr Guru Basava Aradhya S, Shobith Jimmy and Anushree Pal (MBA students) – Engagement of Customers in Co-Creation: Customers' Motivations for Collaborative Innovation.
Dr Ambuj Gupta – `Make in India vs. Made in India: A Cross Country Comparison Of Entrepreneurial Behaviours, Attitudes And Ecosystems.
Dr Swati Amit Vispute and Dr Sanjay Pawar - Does Recruiter Characteristics Lead to Employee Burnout?
Professor Vijayakumar. S and Assistant Professor Mahesh Kumar T - Emerging Technologies In The Financial Sector - A Role Of Fintechs In India.
Assistant Professor Mahesh Kumar and Assistant Professor Dr M Jegadeeshwaran - A Perception towards Financial Literacy Measures among Rural Women in Kanyakumari District.
Dr P C Neena, HOD, HR and Jyotirmaya Satpathy, Faculty and Researcher at NDA, Pune - Neuro - Trajectories in Managerial Decisions.
Associate Professor, Dr. Sunil John - Towards Theorising The Legal Jurisprudence In Big Data As A Commodity: Challenges And Significances.
Assistant Professor Soumya V, HOD, Finance and Ms. Bhavishya Sajith (MBA Student) - Drivers of Value Creation: A Study on 3M India Ltd.
Assistant Professor Soumya V, HOD, Finance and Esther Stephan GS1 (MBA Student) - Sectoral Rotation of Portfolio: `A Study based on Sectoral Indices listed in NSE, India’.
Ms Amala Siby, Research Scholar and Assistant Professor, Ms Teresa Rose Tommy, Audit Associate and Nirmal Dominic, Accounting Specialist - Interaction Of Gold And Oil Prices With The Sectoral Indices: A Case Study From NSE India.
An application oriented training on Business Analytics with R Language was conducted by Dr Dinesh Babu R.
The conference expert committee selected the best research paper from the presentations at the conference and presented the best paper award in different track categories to the following:
1. Dr Swati Amit Vispute and Dr Sanjay Pawar for their paper Does Recruiter Characteristics Lead to Employee Burnout? in HR track.
2. Associate Professor Dr Guru Basava Aradhya S, Shobith Jimmy and Anushree Pal (MBA students) for their paper Engagement of Customers in Co-Creation: Customers' Motivations for Collaborative Innovation in Marketing track.
3. Assistant Professor Soumya V, HOD, Finance and Esther Stephan GS1 (MBA Student) for their paper on Sectoral Rotation of Portfolio: `A Study based on Sectoral Indices listed in NSE, India’ in Finance track.
The vote of thanks was given by Assistant Professor Briji Jose and the two-day conference ended with Christ Anthem.
The entire conference was meticulously coordinated by Dr. Guru Basava Aradhya S, Conference Convener and Associate Professor, CHRIST (Deemed to be University), Lavasa, Pune in coordination with Assistant Professor Shubhashree Acharya, Head of the Department, Professor Vijayakumar S, Assistant Professor Amala, Assistant Professor Briji Jose and Assistant Professor Shynu Philip, Faculty and student coordinators were Mr. Mayank Tyagi, Ms. Ananthalakshmi P R, Ms. Prisha Telang, Mr. Aditya Pradhan, Mr. Vedant Mishra and Mr. Mayur Tripathi.
Regarding guidelines, it was mentioned categorically that the paper should comprise of abstract, introduction, research questions/objectives, hypothesis, literature review, research methodology and findings. It was mandatory to note that the abstract should not exceed 300 words with key-words. The full length paper including abstract should not exceed 3000 words.
Financial Analytics included Risk Management, Financial Market Analytics, Capital Market, Fin-tech, Financial Modeling and Application of Artificial Intelligence in Finance, Forensic and Insurance Analytics.
The sub themes of Human Resource Analytics were Talent Analytics, Work Force Planning & Strategy, Social Media Analytics, People Analytics, Return on investment Metrics on Human Capital, Block-chain Technology in HR, Employee Gamification and Corporate Culture Analytics.
Marketing Analytics sub themes included Maturity Model, Artificial Intelligence for Marketing, Analytics Social Media Recruitment, Retail Analytics, Market basket analytics, Internet of Things, Customer Analytics, Analytics Employee, Digital Analytics and Web Analytics.
Analytics and its application has permeated into almost all spheres of human life. While there are disruptions and paradigm shifts analytics has also opened doors for a plethora of innovation & advancement. With analytics in full sway, the world is in a perennial flux. The future landscape of analytics seems exciting as well as daunting. A panel discussion by erudite speakers on Analytics Landscape will deliberate on the future landscape of analytics and shed light on the direction which analytics and its allied areas are headed towards.
Many students and staff members also presented papers as part of the conference. The details of which are as follows:
Dr Fr Jossy P George, Director & Dean, CHRIST (Deemed to be University), Lavasa and Christy Dominic (MBA Student) - Factors Affecting Customer Perceptions and Behavioural Intention of Internet Banking.
Dr Fr Arun Antony Chully, Academic Coordinator, CHRIST (Deemed to be University), Lavasa and Jessy Sini Dass (MBA Student) - A review on the use of Gamification in Human Resource Management.
Dr Fr Arun Antony Chully, Academic Coordinator, CHRIST (Deemed to be University), Lavasa and Eric Premnath (MBA Student) - Artificial Intelligence in Human Resource Management: A Qualitative Study in the Indian Context.
Assistant Professor Shubhashree Acharya, HOD, Department of Commerce and Management and Dr Anuradha P, Research Scholar - Algorithmic Trading- changing the paradigm of stock trading in the Indian Capital Market.
Associate Professor Dr Guru Basava Aradhya S and C. Surendhranatha Reddy, Research Scholar - Empirical Study on Perception of consumers about Online Shopping.
Associate Professor Dr Guru Basava Aradhya S and Santhosh Kumar V, Research Scholar - A study on the effectiveness of Block chain technology with respect to HR in IT sector.
Associate Professor Dr Guru Basava Aradhya and Sateesh Kumar T K, Research Scholar – Conflux of Product dependency and service in effectiveness of retailer in the channel of distribution in lighting industry with special reference to Bangalore city.
Associate Professor Dr Guru Basava Aradhya S and Pradeep Alex, Research Scholar – Impact of Retail Store Design and Layout on Consumer Buying Behaviour.
Associate Professor Dr Guru Basava Aradhya S, Shobith Jimmy and Anushree Pal (MBA students) – Engagement of Customers in Co-Creation: Customers' Motivations for Collaborative Innovation.
Dr Ambuj Gupta – `Make in India vs. Made in India: A Cross Country Comparison Of Entrepreneurial Behaviours, Attitudes And Ecosystems.
Dr Swati Amit Vispute and Dr Sanjay Pawar - Does Recruiter Characteristics Lead to Employee Burnout?
Professor Vijayakumar. S and Assistant Professor Mahesh Kumar T - Emerging Technologies In The Financial Sector - A Role Of Fintechs In India.
Assistant Professor Mahesh Kumar and Assistant Professor Dr M Jegadeeshwaran - A Perception towards Financial Literacy Measures among Rural Women in Kanyakumari District.
Dr P C Neena, HOD, HR and Jyotirmaya Satpathy, Faculty and Researcher at NDA, Pune - Neuro - Trajectories in Managerial Decisions.
Associate Professor, Dr. Sunil John - Towards Theorising The Legal Jurisprudence In Big Data As A Commodity: Challenges And Significances.
Assistant Professor Soumya V, HOD, Finance and Ms. Bhavishya Sajith (MBA Student) - Drivers of Value Creation: A Study on 3M India Ltd.
Assistant Professor Soumya V, HOD, Finance and Esther Stephan GS1 (MBA Student) - Sectoral Rotation of Portfolio: `A Study based on Sectoral Indices listed in NSE, India’.
Ms Amala Siby, Research Scholar and Assistant Professor, Ms Teresa Rose Tommy, Audit Associate and Nirmal Dominic, Accounting Specialist - Interaction Of Gold And Oil Prices With The Sectoral Indices: A Case Study From NSE India.
An application oriented training on Business Analytics with R Language was conducted by Dr Dinesh Babu R.
The conference expert committee selected the best research paper from the presentations at the conference and presented the best paper award in different track categories to the following:
1. Dr Swati Amit Vispute and Dr Sanjay Pawar for their paper Does Recruiter Characteristics Lead to Employee Burnout? in HR track.
2. Associate Professor Dr Guru Basava Aradhya S, Shobith Jimmy and Anushree Pal (MBA students) for their paper Engagement of Customers in Co-Creation: Customers' Motivations for Collaborative Innovation in Marketing track.
3. Assistant Professor Soumya V, HOD, Finance and Esther Stephan GS1 (MBA Student) for their paper on Sectoral Rotation of Portfolio: `A Study based on Sectoral Indices listed in NSE, India’ in Finance track.
The vote of thanks was given by Assistant Professor Briji Jose and the two-day conference ended with Christ Anthem.
The entire conference was meticulously coordinated by Dr. Guru Basava Aradhya S, Conference Convener and Associate Professor, CHRIST (Deemed to be University), Lavasa, Pune in coordination with Assistant Professor Shubhashree Acharya, Head of the Department, Professor Vijayakumar S, Assistant Professor Amala, Assistant Professor Briji Jose and Assistant Professor Shynu Philip, Faculty and student coordinators were Mr. Mayank Tyagi, Ms. Ananthalakshmi P R, Ms. Prisha Telang, Mr. Aditya Pradhan, Mr. Vedant Mishra and Mr. Mayur Tripathi.
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