DIGITAL MARKETING – AN INVINCIBLE TOOL

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The first phase of Digital Marketing (Marketing Minor subject) classes commenced on Wednesday, 10th October 2018 and concluded on Saturday, 13th October 2018. The classes were held daily from 2. 30 pm to 6.30 pm in the college. Mr Kirubakar, an alumnus of Christ University, Bengaluru took these classes for four days.



The course mainly focused on details pertaining to marketing in the digital age. The nuances of digital marketing were discussed in great details with real time examples. Mr Kirubakar has designed the modules for this 15 hour long course in such a way that the students of Christ Institute of Management, Lavasa get practical hands on experience apart from mandatory theory lessons.



All the students were divided into nine groups and each group comprised of around six to seven students. They got an opportunity to work on nine different brands. It was an application of real world scenario and they had to think of tangible solution to the problems. The exercise gave them a chance to work on challenging situations and come up with a practical solution. At the end of the course it is expected that they would be well equipped to face the corporate world. The course will be further continued next month for yet another 15 hours. This hands on class facilitated by an industry expert proved immensely beneficial for the marketing students.

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