DRIVE SAFELY AND ACT RESPONSIBLY

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In continuation with a genuine concern for a social cause marketing students of Christ Institute of Management, Lavasa presented a short but meaningful skit related to dangers of drunken driving on 13th October 2018. The campaign intends to make general public become aware of the pitfalls of driving after consuming alcohol. It was communicated quite clearly that being far away from the safe confines of a secured home, the students have a moral responsibility to act responsibly. The students gave an extempore performance in the amphitheater.




The skit was part of an assignment for Business Ethics students. The marketing students were able to convey the message quite clearly through the skit and it was received very well by the audience. Such impromptu initiatives have always been encouraged by the college. It not just makes them understand the sensitive nature of the cause but also motivates them to act responsibly in life. It was successfully anchored by Koustav.


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