Art Extravaganza

The Art Extravaganza, organized by the School of Business and Management (BBA) in collaboration with Umbricius – Marketing Club and the Art and Creative Club, was successfully conducted on 9th December 2025 from 4:30 PM to 6:30 PM at the Open Stage, CHRIST (Deemed to be University), Pune Lavasa Campus. The event served as a vibrant platform that seamlessly blended creativity, marketing, storytelling, and community engagement, aligning well with the institution’s vision of experiential and holistic learning.

The program commenced with a warm welcome and opening address by the faculty in charge and student organizers, setting the tone for an evening of artistic expression and interaction. The Live Canvas Painting and Storytelling Segment stood out as a highlight, where artists created artwork in real time while narrating the inspiration and emotions behind their creations. This segment effectively demonstrated the power of storytelling and emotional branding, keeping the audience actively engaged and encouraging meaningful interactions between artists and attendees.

The Art Stalls and Clay Pottery Stall provided participants with hands-on exposure to creative craftsmanship while allowing visitors to appreciate and purchase artistic products. This was followed by a lively Talent Showcase (Open-Mic Segment), where students and participants presented diverse performances including singing, poetry, and comedy. The open-mic segment fostered confidence, inclusivity, and self-expression, while also creating an energetic and welcoming atmosphere.

One of the most impactful components of the event was the Grand Art Auction, where both live-created and pre-made artworks were auctioned. Artists were given a brief opportunity to pitch their work, emphasizing the story and emotional value behind each piece. This activity offered participants practical insights into marketing strategies, persuasion techniques, and buyer psychology. The active participation of faculty members, students, and representatives from Ashiyana enhanced the social and community-oriented dimension of the event.

The concluding session included a formal vote of thanks, closing announcements, and informal networking, allowing participants and attendees to connect and reflect on the experience. Overall, the Art Extravaganza successfully met its objectives by promoting creativity, strengthening public speaking and marketing skills, encouraging cross-disciplinary collaboration, and fostering community engagement. The event received positive feedback for its innovative format, interactive elements, and inclusive environment, making it a memorable and enriching experience for all stakeholders involved.

OUTCOMES OF THE EVENT

Enhanced Storytelling and Emotional Branding Skills

Participants demonstrated a marked improvement in narrating the stories behind their artwork. Through live storytelling and pitching during the auction, students and artists learned how emotional appeal and narrative framing enhance the perceived value of creative products.

Practical Exposure to Marketing and Sales Strategies

The live art auction provided real-time exposure to marketing concepts such as pricing, persuasion, buyer psychology, and value proposition. Participants gained firsthand experience in selling creative products, bridging theoretical marketing knowledge with practical application.

Promotion of Creativity and Cross-Disciplinary Learning

The integration of visual arts, performance, storytelling, and marketing highlighted the importance of interdisciplinary collaboration. Participants developed an appreciation for how creative and managerial skills can complement each other in real-world contexts.

Strengthened Community Engagement and Social Sensitivity

Active participation from Ashiyana members fostered inclusivity and social awareness. The event reinforced the role of art as a medium for social storytelling, empathy building, and community connection.