As zero-week is progressing the first year MBA students are
getting a lot of information through various bridge courses. On Friday, 21st
June 2019 the students learnt about the nuances of case study analysis. The students
came prepared and were well versed with selected cases which had already been
shared with them. Some of the cases were BlackBerry's Turnaround Strategy, International
Logistics & Supply Chain Management, NEXA - A Successful
Makeover,
Cross-Badging
Strategy,
Dealing
with Customer Complaints, "Ways to Keep Sizzling" - McDonald's
Corporation, "Human Capital Acquisition and Organizational Innovation: A
Temporal Perspective", Brand interactive in nature etc. The students took active
part in the discussion and gave valuable inputs.
The pedagogy
used was a mix of case studies, case
discussions, exercises,
role plays, dialogues and simulations to achieve its objectives. Based on the
knowledge gathered, inputs provided and the strategies developed it will roll
out a full-fledged pedagogy for making teaching - learning effective.
Analyzing a case study requires a lot of research work. Hence a
professor’s role becomes crucial from being an excellent researcher to an
effective research guide for the students. It provides a platform to an
erudite professor to gain and share his or her valuable experience in research and
publication while analyzing a case study. Such pedagogy helps them to debate
the options and criteria in order to formulate an appropriate strategy.
In due course of time Case Study Analysis will be evaluated by
the professors as part of CIA activity. Demonstration
of an inadequate understanding of the topic(s) and issue(s) will not be
acceptable. If a student presents a thorough analysis of most issues identified
it would be considered as sufficient. The minimum criteria for evaluation would
to support diagnosis and opinions with reasons. It should also include presentation
of a fairly balanced view and the interpretation should be both reasonable and
objective.
However, an exceptional
case study presentation must include writings which demonstrate a sophisticated
clarity, conciseness, and correctness; including thorough details and relevant
data and information and above all it is extremely well-organized. Today’s
session has paved way for an in-depth case study analysis and the students
will definitely keep these points in mind in future.
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