Guest Lecture On Growing A Business Digitally
Mr Nilesh Komatwar, CEO and Founder of DigitalNil Enterprises Pvt. Ltd. addressed the second year MBA students on 25th June 2019 in the Management Block. He is a corporate branding expert, nurtured by AIC-Pinnacle, certified trainer from MCED, Government of Maharashtra, former intrapreneur at Yoursarthi and above all a digital marketer. He has also been a marketing consultant at Engikart. He came with Mr Akash Pithadiya, the co-founder.
Businessdictionary.com has rightly defined the term `entrepreneurship’. It is the capacity and willingness to develop, organize and manage a business venture along with any of its risks in order to make a profit.
Mr Nilesh Komatwar gave a guest lecture on growing a business digitally in this age of technology. The main focus was on how to start a business in the service segment and begin getting clients. He gave them valuable inputs on how social media can help a new entrepreneur during the initial phase. He explained that starting a new business involves risk, requires lots of patience, perseverance on the part of an entrepreneur and above all willingness to work hard despite all odds.
The students were interested to know how to select a good idea for a startup. They also learnt how to converse with prospective clients via mail and call thus the importance of email and phone call etiquette was reinforced. The real life examples combined with interactive activities were an instant draw.
Businessdictionary.com has rightly defined the term `entrepreneurship’. It is the capacity and willingness to develop, organize and manage a business venture along with any of its risks in order to make a profit.
Mr Nilesh Komatwar gave a guest lecture on growing a business digitally in this age of technology. The main focus was on how to start a business in the service segment and begin getting clients. He gave them valuable inputs on how social media can help a new entrepreneur during the initial phase. He explained that starting a new business involves risk, requires lots of patience, perseverance on the part of an entrepreneur and above all willingness to work hard despite all odds.
The students were interested to know how to select a good idea for a startup. They also learnt how to converse with prospective clients via mail and call thus the importance of email and phone call etiquette was reinforced. The real life examples combined with interactive activities were an instant draw.
Brimming with innovative ideas Mr Nilesh was able to inspire the young students to take the initiative and be bold enough to face the adversities that they might face in due course of time. The students listened to him in rapt attention and asked some relevant questions.
At the end of the lecture the students felt inspired enough to take a challenge and start their own business. The biggest takeaway from the lecture was the knowledge gained about the basics of social media marketing. For more information the students can visit his site; www.digitalnil.com.
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