SYMPOSIUM ON “EXPLORING DIGITAL MARKETING TO ENHANCE THE BUSINESS IDEAS”

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The School of Commerce Finance and Accountancy (BCom) organized a Symposium on 'Exploring Digital Marketing to Enhance business Ideas' from 9:30 AM to 12:30 PM on 25th February 2022 at CHRIST (Deemed to be University), Pune Lavasa Campus. Mr Yugjeet Goyal, a student of 4 Bcom A commenced the session by briefing about the symposium on Digital Marketing. The Academic Coordinator, Dr Arun Antony Chully, gave the introductory remarks of the symposium. The Head of the Department, Dr Vandana Bhagat addressed the session and welcomed the spokespersons. This was followed by Ms Sweta Nandi’s (student of 4 Bcom A) introduction about the resource persons.


The first orator, Prof N Priyadharshini started with an introduction to digital marketing. With her collective years of experience and expertise in the field, she spoke about the platform ‘Facebook’ and how it is used by digital marketers. Facebook is a vast platform that lets one buy, sell, post jobs, search for jobs, has a marketplace along with huge user traffic. She went on to discuss Facebook’s marketing strategy goals by Creating pages on the site. She concluded by presenting some insights on Digital Marketing.

The second spokesperson, Mr Fazulul Rahman was a cheerful one that interacted with the first spokesperson in the symposium. He interacted a lot with the attendees while he talked about various types of digital channels. He demonstrated SEO at length and how it makes a difference to one’s brand. Mr Rahman spoke about Organic and Paid marketing- and how it is imbibed within Marketing.


The third and concluding resource person of the event was Mr Amudhakumar. He explained about an underlying asset in marketing- Content creation. He presented his screen to show how wonderfully Google Docs is being used in the Content Creation segment of the industry. Google Docs is a very advanced website that has innovative ways to utilize the website to its full potential.

The resource persons were kind and interactive. They were well prepared and presented in a well-sought manner. It was highly informative and insightful. Even though it was a three-hour-long session, it was knowledgeable and fun to be a part of. The attendees of the symposium got a thorough detail of how digital marketing works.



Comments

  1. Business Name27 October 2022 at 12:29

    The Computer Science Department at CHRIST (Deemed to be University), Lavasa recently conducted its first ever international conference-IDSCS 2020, which served as a technical gathering of Internet and Data security professionals to exchange the latest developments that are gaining momentum in the ever-growing global Infrastructure of Computer Science. All accepted, registered and presented high-quality papers shall be submitted to Springer “Lecture Notes in Networks and Systems” indexed in ISI Proceedings, SCOPUS, Google Scholar and Springer link for publication. The inauguration of the event took place on 13th March 2020 in the Auditorium-Central Block where it began with showcase of an introductory video portraying the life at CHRIST, (Deemed to be University), Lavasa and the Computer Science department. This was followed by the lighting of the lamp by Dr Fr Jossy George, Dr Fr Arun Antony, Fr Antony, Mr Puroshotham Darshankar, Fr Joseph Varghese, Dr K Balachandran, Mr Kapil

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