Digital Marketing Training Session

As part of its continued efforts to integrate practical learning with academic understanding, School of Business & Management- BBA, in collaboration with the Rotaract Club, organized an insightful workshop on Digital Marketing. The session aimed to expose students to emerging techniques, tools, and trends that are shaping the modern marketing landscape. This initiative aligned with the institution’s focus on equipping students with industry-relevant knowledge and enhancing their professional competencies.

The event commenced with the arrival of students, faculty members, and the Rotaract organizing team at the Management Block by 12:15 PM. The workshop officially began at 12:30 PM with a welcome address by the Faculty Coordinator, who introduced the theme and importance of digital marketing in today’s technology-driven world. The President of the Rotaract Club then provided an overview of the club’s initiatives and highlighted its collaborative efforts with the department to promote professional development through such engaging sessions.

The resource person, Mr. Sharad Gupta, was introduced by the Secretary of the Rotaract Club, who emphasized his extensive expertise in marketing and academic research. Mr. Gupta began the session by tracing the evolution of marketing from traditional practices to digital ecosystems, explaining how consumer behavior and communication patterns have drastically shifted in the past decade.

He elaborated on the core pillars of digital marketing, including Search Engine Optimization (SEO), social media marketing, content marketing, and email marketing, illustrating each concept with real-world case studies and data-driven insights. The discussion on brand storytelling particularly captivated the audience, as Mr. Gupta demonstrated how compelling narratives strengthen brand identity and foster emotional connections with consumers. He also emphasized the rising importance of analytics and metrics, illustrating how marketers use data to measure campaign performance, understand audience engagement, and refine strategies for better outcomes.

The session further explored new-age marketing tools and platforms, showcasing live examples of trending social media campaigns and influencer collaborations. Students were encouraged to analyze brand promotion strategies and share their interpretations of what makes content engaging and impactful. Mr.. Gupta highlighted how AI-driven marketing, personalized advertisements, and consumer insights from big data are redefining business approaches and creating new career opportunities for aspiring marketers.

An interactive Q&A session followed, allowing students to discuss current digital trends, content creation ideas, and the potential of digital marketing as a career path. Mr. Gupta’s approachable style and practical examples inspired students to develop creative thinking and digital fluency.

The workshop concluded with a felicitation ceremony, where Mr. Gupta was presented with a certificate of appreciation and a plant as a token of gratitude. The vote of thanks delivered by a student representative expressed appreciation to the speaker, faculty, and Rotaract Club for organizing such a thought-provoking event.

The digital marketing workshop successfully met its objective of familiarizing students with innovative marketing techniques, modern tools, and strategic insights. It helped participants recognize the importance of adapting to technological advancements and applying creative methods in real-world business contexts. The event also reinforced the institution’s commitment to holistic learning and industry integration, encouraging more such sessions that blend academic rigor with professional relevance.