The School of Business and Management – BBA, CHRIST (Deemed to be University), Pune Lavasa Campus – ‘The Hub of Analytics’, organized a comprehensive Club Activity session on 31st January 2026 from 10:30 AM to 12:20 PM across various BBA classrooms in the Management Block. The event, conducted for First and Second Year BBA students as part of the Academic Year 2025–26, included eight parallel club activities aimed at strengthening practical learning, analytical thinking, and collaborative skills. The programme was coordinated by Ms. Devleena Banerjee, with the support of 17 student volunteers, witnessed the participation of 181 students.
The overarching theme of the session focused on transitioning students from theoretical understanding to practical application, emphasizing market reality, strategy, adaptability, and teamwork. The Analytics Club conducted a session titled “Practical SEO Concepts” in Classroom 2312. Students analyzed live website domains, examining traffic trends, keyword performance, and ranking movements. By comparing competitive domains, they developed insights into digital visibility, competition analysis, and data-driven decision-making in real-world SEO environments.
The Finance Club in Classroom 2405 hosted an interactive “News-Based Market Analysis” session. Students evaluated real-time headlines related to companies such as SBI and Ola Electric to determine their potential impact on investors. Through quizzes and discussions, participants enhanced their financial literacy, market interpretation skills, and understanding of investor sentiment. The Marketing Club in Classroom 2404 conducted a hands-on “Segmentation, Targeting & Positioning (STP)”workshop. Teams were assigned sectors along with randomized variables to design comprehensive STP strategies. The activity concluded with presentations and cross-questioning, promoting analytical rigor and application of core marketing frameworks.
The ED Club organized “Business Unfiltered” in Classroom 2400, a dynamic debate session on entrepreneurial themes such as “Money vs. Passion.” A unique “Switch” mechanism required speakers to instantly argue the opposing side, fostering adaptability, mental agility, and persuasive communication skills. Similarly, the MDQ Club hosted “The Blind Defense” in Classroom 2313, where participants defended randomly assigned topics without preparation. This impromptu format enhanced quick thinking, logical structuring, and confidence under pressure, simulating real-world corporate and debate scenarios.
The Communi-Cat Club in Classroom 2401 conducted a “Jenga-Based Team Coordination” activity. Teams navigated numbered Jenga blocks under structured constraints that required coordinated planning and communication. The activity highlighted the importance of sequencing, collaboration, and focus in achieving collective goals. The SMPR Club in Classroom 2402 focused on “Marketing and Brand Communication.” Students analyzed storytelling techniques using brand examples such as Coca-Cola to understand emotional engagement. The session also included a “Feedback Fishbowl” where members brainstormed future club initiatives, encouraging participatory governance.
The HRM Club in Classroom 2403 conducted “Fix the HR Mistake,” presenting real-world HR scenarios involving ethical dilemmas and policy conflicts. In a time-bound format, students identified issues, recommended corrective actions, and explained potential consequences, strengthening professional judgment and decision-making skills. Overall, the Club Activity session successfully fostered experiential learning, strategic thinking, and collaborative engagement. By integrating real-time market analysis, structured debates, team-based challenges, and case-based problem-solving, the programme created a dynamic and skill-oriented learning environment aligned with industry expectations and holistic student development.
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