Foundation of Intellectual Property Rights in Modern Business Environment

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The School of Business & Management – BBA, CHRIST (Deemed to be University), Pune Lavasa Campus – ‘The Hub of Analytics’, organized a Knowledge Sharing Session titled “Foundations of Intellectual Property Rights in the Modern Business Environment” on 5th February 2026 from 03:00 PM to 04:00 PM at the Auditorium, Management Block. The session was conducted for Second Year BBA students, with the objective of enhancing awareness about Intellectual Property Rights (IPR) and their relevance in today’s business environment. The session was delivered by Mr. Sheheen Marakkar, Assistant Professor, School of Law, CHRIST (Deemed to be University), Pune Lavasa Campus. The event was coordinated by Dr. Shine Raju Kappil. The programme witnessed active participation from more than 85 students.

Mr. Marakkar began the session by introducing the fundamental concept and definition of Intellectual Property Rights. He explained that IPR refers to the legal rights granted to creators and innovators to protect their intellectual creations. He highlighted how intellectual property plays a critical role in fostering innovation, safeguarding creativity, and promoting fair competition in the modern business ecosystem. The speaker elaborated on the different types of Intellectual Property Rights, including patents, copyrights, trademarks, industrial designs, and Geographical Indications (GIs). Each category was explained with relevant examples from both Indian and global contexts, enabling students to understand their practical applications. He clarified the distinction between discoveries and inventions, emphasizing that patents are granted for inventions that are novel, non-obvious, and industrially applicable, rather than for mere discoveries.

A significant part of the discussion focused on patents and their importance in preventing fraud, duplication, and misuse of innovative ideas. Mr. Marakkar explained how patent protection encourages individuals and organizations to invest in research and development by providing exclusive rights for a specified period. He also discussed the relevance of trademarks in protecting brand identity, copyrights in safeguarding creative works, and GIs in preserving products linked to specific geographical origins. The session also covered the procedures involved in patent registration, including filing applications, examination processes, and the role of patenting agencies at national and international levels. The speaker briefly explained the validity periods of different forms of intellectual property and the legal frameworks governing them. This provided students with a clear understanding of the regulatory and procedural aspects of IPR.

Throughout the session, practical examples and real-world references were used to make the concepts more relatable. The discussion highlighted how businesses rely on intellectual property to gain competitive advantage and build long-term value. Students were encouraged to view IPR not only as a legal requirement but also as a strategic business tool.


The session concluded with an interactive question-and-answer segment, where students raised queries related to patent eligibility, infringement issues, and the role of IPR in startups and entrepreneurship. The discussion clarified doubts and reinforced key concepts.

Participants described the session as very good, impressive, informative, quick, and precise. Many appreciated that it was engaging and not overly formal or boring, which made the topic easy to follow and interesting. As suggestions for improvement, some respondents felt that the speaker could be clearer in articulation and incorporate more practical examples to enhance understanding. There was also a request to organize more such sessions in the future, especially on emerging and contemporary topics. Overall, the session successfully enhanced students’ understanding of Intellectual Property Rights and their importance in the modern business environment. It provided valuable legal and strategic insights, equipping students with foundational knowledge essential for responsible innovation and ethical business practices.


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