Club Activity on 7th February 2026

The School of Business and Management – BBA, CHRIST (Deemed to be University), Pune Lavasa Campus – ‘The Hub of Analytics’, organized the Club Activity session on 7th February 2026 from 10:30 AM to 12:20 PM across BBA Classrooms and the Recreational Area in the Management Block. Conducted for First and Second Year BBA students as part of the Academic Year 2025–26, the event featured six dynamic club activities. The session was coordinated by Ms. Devleena Banerjee, supported by 12 student volunteers, and witnessed active participation from 156 students.

This week’s theme centered on Collaboration and High-Stakes Simulation, with a strong emphasis on interdisciplinary engagement and real-time problem-solving. A key highlight was the collaboration between the ED and SMPR Clubs in Classroom 2400 for the activity titled “Adaptive Pitching.” Teams were assigned a random founder and product, which they had to pitch to a specific and often challenging audience persona, such as Gen-Z consumers, strict parents, or investors. This required students to tailor their messaging strategically, focusing not just on product features but on audience-specific value propositions. The session effectively blended entrepreneurial thinking with marketing storytelling, creating a lively and interactive learning environment while strengthening persuasion and adaptability skills.

Similarly, the HRM and Communicat Clubs joined forces in Classroom 2311 for “Operation Demolition Man,” an immersive corporate crisis simulation. Students were divided into divisions such as Safety, Operations, and Workforce to investigate a fictional building collapse caused by illegal demolition. The simulation demonstrated how organizational failures often stem from miscommunication, poor documentation, and lack of accountability. By integrating HRM’s focus on policy and compliance with Communicat’s emphasis on information flow, the activity highlighted the importance of ethical leadership and risk communication in crisis management.

The Finance Club, in Classroom 2402, conducted a two-part session combining engagement and practicality. The first segment, “Finance Dumb Charades,” reinforced key financial terminology such as IPO and Bull Market through enactment. The second segment featured a structured discussion on “EMI vs. Cash,” examining financial discipline, credit scores, and long-term interest costs. The session effectively bridged theoretical finance concepts with everyday financial decision-making skills.

The Analytics Club, in Classroom 2310, focused on “International Trade Analysis.” Student groups analyzed trade relationships between India and Europe across sectors such as pharmaceuticals, textiles, and IT. They explored trade barriers, regulatory frameworks, and Free Trade Agreements, presenting insights and growth predictions. This macro-economic approach enhanced students’ ability to interpret global business trends and policy implications.

The Marketing Club, in Classroom 2404, embraced digital innovation by conducting a hands-on AI-based campaign workshop. Students used tools such as Gemini for copywriting and Canva for design to create real-time advertisements and infographics. The activity demonstrated the practical integration of AI in modern marketing workflows. Finally, the MDQ Club, in Classroom 2313, hosted a two-part workshop featuring “The Absurd Policy Press Conference” and the “Zombie Apocalypse Balloon Debate.” These simulations rigorously tested improvisation, crisis communication, and persuasive argumentation under pressure.

Overall, the session successfully fostered interdisciplinary collaboration, adaptive communication, and high-level critical thinking. By placing students in “hot seat” scenarios, the Club Activity effectively strengthened practical competencies aligned with contemporary business challenges.