Club Activity on 7th March 2026

The Club Activity session organized by the School of Business and Management (BBA) at CHRIST (Deemed to be University), Pune Lavasa Campus, was conducted on 21 February 2026 from 10:20 AM to 12:20 PM in the BBA classrooms at the Management Block. The event was coordinated by Ms. Devleena Banerjee and witnessed active participation from 73 students belonging to the first and second year BBA programmes, supported by a team of 16 student volunteers. The activity was designed to promote interdisciplinary learning and collaborative problem-solving among students through engaging and innovative club-based simulations.

The highlight of the session was the concept of “Mega-Collaborations,” where multiple clubs came together instead of conducting separate activities. This approach aimed to break traditional boundaries between different functional domains and encourage students to think holistically about business challenges. By integrating perspectives from marketing, finance, human resources, strategy, communication, and analytics, the session created an environment that simulated real-world organizational decision-making processes. Students were encouraged to apply their knowledge from different subjects while working collaboratively in teams to solve unconventional problems.

One of the major activities conducted during the session was “The Ultimate Pitch,” organized through a collaboration between the HRM Club, Entrepreneurship Development (ED) Club, MDQ Club, Finance Club, and Analytics Club in Classroom 2309. This activity followed a “Shark Tank-style” pitching format, where teams were required to present innovative product ideas before a panel acting as investors. However, the challenge included a unique twist: each team was assigned a well-known existing company along with a highly unusual or unconventional product that they had to pitch as part of the company’s business portfolio. This constraint pushed students to think creatively and strategically about how such a product could realistically align with the company’s brand identity, market positioning, and financial objectives. Participants were required to justify their ideas through strategic arguments, financial feasibility, marketing strategy, and innovation. The activity successfully encouraged critical thinking, creative problem-solving, and cross-functional collaboration while also creating a lively and engaging learning atmosphere.

Simultaneously, another collaborative activity was conducted in Classroom 2311 by the SMPR Club, Communi-Cat Club, and Marketing Club. This session focused on the relationship between communication, branding, and teamwork. Students were divided into teams of five members and participated in a “Blindfolded Logo Drawing” challenge. In this activity, one member of each team was blindfolded and tasked with drawing a specific corporate logo based solely on the verbal instructions provided by their teammates. The activity highlighted the importance of clear communication, trust, and coordination within teams. It also demonstrated how misunderstandings or lack of clarity in communication can significantly affect outcomes.

Following the interactive exercise, the session transitioned into a short discussion on brand recognition and strategic marketing communication. Students reflected on the challenges they faced during the activity and connected those experiences to real-world branding strategies used by companies to build strong and recognizable brand identities. This discussion helped participants understand how effective communication plays a crucial role in marketing, brand positioning, and organizational collaboration.

This Club Activity session proved to be highly successful in promoting experiential learning and teamwork. By bringing together multiple clubs and encouraging students to tackle unconventional business scenarios, the event effectively fostered creativity, collaboration, and strategic thinking among participants while strengthening interdisciplinary engagement within the BBA programme.