Game Mathematics and Economy Design” featuring leaders from Zynga

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On 12th September 2025, the School of Sciences hosted an Industry Spotlight Session titled “Game Mathematics and Economy Design” featuring leaders from Zynga, one of the world’s most renowned gaming companies. The session was specially curated for the final-year students of MSc Data Science and MSc Global Finance and Analytics (GFA), offering them a unique opportunity to engage with industry experts and gain valuable insights into the evolving landscape of the gaming industry. Beyond technical knowledge, the session served as an interactive forum for students to understand the convergence of creativity, mathematics, and technology in modern game development, while also exploring global career pathways and placement opportunities.

The session began with a comprehensive presentation by Mr. Soumya Banerjee, Associate Director of Design at Zynga, who provided an in-depth exploration of the mechanics of slot games. He highlighted how mathematics forms the backbone of game design, particularly in modelling user engagement and sustaining long-term player interest. Through practical examples, he explained the strategic decision-making processes behind assigning greater weightage to lower-profit slots—a counterintuitive but effective method to sustain player engagement and maintain balance in the gaming economy. Mr. Banerjee’s insights underscored the critical role of data-driven modelling in shaping gaming experiences, demonstrating to students how theoretical mathematical principles are transformed into real-world applications within a global entertainment platform.

Following this, Ms. Shubhi Aggarwal, Senior Game Designer at Zynga, shared her inspiring journey as a game designer. Drawing from her professional experiences, she emphasized the importance of innovation and creativity in the gaming industry. Ms. Aggarwal elaborated on the process of player-focused design, where analytics and data insights are not merely used as evaluative tools but as key drivers of creativity. She explained how player behaviour, preferences, and motivations are analyzed to construct engaging game economies that resonate with diverse audiences worldwide. Her talk provided students with an insider’s perspective on how data science and game design converge to produce immersive and interactive experiences that go beyond entertainment to establish long-term engagement.

The session then moved to a broader career-focused discussion led by Ms. Deepti Raavi, Global Early Careers Manager, APAC at Zynga, who shared her diverse career journey in the gaming sector. She spoke about her experiences in leadership, creativity, and talent management, providing students with a panoramic view of the opportunities available in the global gaming industry. Ms. Raavi emphasized the importance of adaptability and lifelong learning, while encouraging students to cultivate both technical expertise and soft skills to excel in a highly competitive environment. Her reflections inspired students to think about career opportunities beyond traditional pathways and to consider the dynamic and rapidly expanding gaming sector as a potential field for growth.

The interactive nature of the session made it particularly engaging, with students asking insightful questions related to career progression, the role of analytics in gaming, and the application of mathematical models in real-world contexts. It highlighted how creativity, mathematics, and technology converge to create impactful gaming experiences while also broadening students’ perspectives on global career opportunities


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