Building Your Professional Brand on LinkedIn

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Establishing a clear professional identity early in college gives students a strong advantage long before entering the job market. On September 4, 2026, CHRIST (Deemed to be University), Pune Lavasa Campus, organized an interactive career guidance workshop titled "Building Your Professional Brand on LinkedIn." Held from 2:00 PM to 3:00 PM in the Smart Room of the Central Block, the event focused on introducing first-year students to digital networking and personal branding. A total of 110 undergraduate students from the incoming 2026 batch actively participated in the session.

The workshop was a joint effort organized by the Department of Statistics and Data Science and the Department of Computer Science, in direct collaboration with the Centre for Academic and Professional Support (CAPS). As a student-led initiative mentored by faculty members, CAPS bridges classroom learning with corporate expectations through targeted peer training and skill-building workshops. The event was organized by faculty coordinators Anita Kumari, Gupta Rohit Sunil, and Avichal Sharma, while peer trainers and resource persons Ms. Anjali KR and Ms. Anjali GM provided hands-on guidance.

Instead of waiting for final-year placement cycles, the university adopted an early onboarding strategy to help students establish a structured digital presence right at the start of their academic journey. First-year students across technical and social science tracks—including BCA, BSc CSDS, BSc Psy CS, BSc ES, and MSc DS—participated in real-time profile setup. During the interactive workshop, peer mentors guided students step-by-step through setting up complete, search-optimized LinkedIn profiles. Participants learned how to write clear headlines, compose professional summaries, showcase academic project portfolios, and select relevant skill tags tailored to computer science, data analytics, statistics, economics, and psychology.

Beyond basic profile creation, the session emphasized strategic digital communication and online networking etiquette. Mentors shared standard outreach practices, teaching students how to politely contact industry experts, engage thoughtfully with professional content, and connect with university alumni. Learning these rules ensures authentic self-representation and ethical digital behavior. As a result, students gained the confidence and practical skills needed to independently discover internship opportunities, research pathways, and global professional communities.

The workshop addressed both immediate local academic needs and broader global career standards. By directly connecting classroom learning with regional corporate expectations and local internship demands, the session strengthened local industry alignment. At the same time, equipping students with optimized digital profiles helps them connect with international research networks, global talent pools, and cross-border communities, expanding their opportunities well beyond campus.

The workshop successfully achieved its expected outcomes, resulting in 110 search-optimized LinkedIn profiles across all participating cohorts. Major achievements included increased career readiness, stronger alumni mentorship pipelines, and enhanced institutional visibility across corporate networks. Furthermore, this initiative directly aligns with institutional learning outcomes and supports the United Nations Sustainable Development Goals, specifically Quality Education (SDG 4), Decent Work and Economic Growth (SDG 8), and Partnerships for the Goals (SDG 17). By combining academic domain expertise with practical peer mentorship, CHRIST (Deemed to be University) has established a solid foundation for continuous student growth, alumni engagement, and future corporate outreach for the Batch of 2026.

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